Singles Over 50 Embrace Internet Online Dating
One of the fast-growing trend that Internet dating businesses are taking seriously is the 50-plus single.
Finding themselves widowed or divorced, older singles are traveling through cyberspace looking for love, companionship or just friendship. Web sites that normally target younger daters find themselves competing with a growing number of age-specific online services such as Senior Friendfinder, SilverSingles.com, ThirdAge.com, christiansingleseniors.com, SeniorsCircle.com, and 50yearsplus.com.
“Sixty is the new 30,” says Jim Houran, chief psychologist for the True.com dating Web site. “People are living longer and healthier and have disposable incomes. Online dating allows them to get to know a great deal of people they probably wouldn’t have interacted with before, and in less time. They can cull a much wider dating pool when their opportunities for accidental meetings, meeting people at work or through family and friends are limited.”
“There’s increasing acceptance among seniors in online dating and increasing comfort with the computer for those seeking friendship and dating,” says Tim Chanaud, spokesman for the Palo Alto, Calif.-based SeniorFriendFinder.com. Launched in 1999, it has become the largest seniors dating site on the Web.
When Judsen Culbreth, a West Orange resident, divorced at age 49 after 20 years of marriage, she thought online dating would never be an option.
Then came Match.com.
Now she’s the author of “The Boomers’ Guide to Online Dating” (Rodale, $12.95, paperback).
The 55-year-old Culbreth got the idea for the book after marrying 57-year-old Walter Kirkland, whom she met online. They dated for two-and-a-half years and have been married for three. By telling the couple’s story in her book, Culbreth wanted to encourage other “mature” daters who might be skeptical.
“I found him. The man I prayed for,” she writes in the introduction. “We’re extraordinarily compatible,” she adds, “and we have online dating to thank for this fortuitous match.”
Culbreth says their second date sealed their fate when they realized the many things they shared in common.
One of their dates included a “finger-sucking dinner of blue crabs in Chinatown, followed by a concert of Civil War ballads at an Irish bar in Greewich Village.” Throw in their shared Southern backgrounds and it was the perfect match she thought she’d never find.
“I had thought it (online dating) was more of a fringe activity,” Culbreth says, noting she turned to cyberspace only after finding little success looking for dates on her own or through friends. She thought it might be okay after overhearing a “bunch of high-powered women” her age chatting about it positively.
Though there were few sites at the time for mature daters only, Culbreth found there were a lot of people on general dating sites who were looking for someone a little older.
“Not all men go for nose rings and tattoos,” Culbreth says. Baby Boomers in particular are a good match for online dating because they like to stick to their own kind, she says. “We love people who get our cultural references.” If you don’t know who the Beatles are, don’t apply. “We’re very insular.”
“I met a lot of nice women (online) and eventually met Judsen,” says Walter Kirkland, who is twice divorced. “We found we had a tremendous amount in common, and would never have met in a million years if not for this service.”
“The online world allows seniors to meet people around the world,” Chanaud says. “The Internet and sites like Senior FriendFinder have opened up a whole new world for seniors who less than a generation ago would have been lonely and would have had few opportunities to connect with people. We’ve had a lot of marriages from Senior FriendFinder from people looking for friendship and surprised at finding love.”
Andrew Conru, president and CEO of Various Inc., the parent company of SeniorFriendfinder, started the site after noticing so many older people joining the company’s flagship Friendfinder site, which is targeted for younger daters.
“We clearly see growth on Senior Friendfinder,” says Chanaud, who notes the site has more than 400,000 active members, with 30,000 signing up each month as new members.
Gail Laguna, vice president of corporate communications for the Spark Network, which owns and operates about 30 dating Web sites, says online dating seems to appeal equally to older men and women.
Laguna says Spark’s SilverSingles.com — started in March 2004 — has about 600,000 members worldwide over age 50, with 100,000 over the age of 65. She says there’s been a 39 percent increase in membership of people over age 65 since the site began.
Most online dating services allow users to create a personal profile, post photos and search for compatible members for free. Costs usually range from $20 to $50 per month to become a member and have the ability to actually contact the person.
“Consider the cost of a first date,” Houran says. “Dinner and a movie could be $75 to $100. This is more efficient and cheaper for what you’re getting.”
Houran also says the trend is fueled by the fact that more seniors are willing to get divorced after decades of marriage than in years past, and by medical advances that allow people to live longer and healthier lives. Yes, including Viagra.
He says seniors are “savvy” daters who know to look beyond a photograph or a person’s physical appearance.
“Seniors see the value of compatibility testing, and they know what it takes to keep people bonded over time,” Houran adds. “They have the life experience to know the physical passion ebbs and flows.”
(info from http://www.nj.com/living/ledger/index.ssf?/base/living-0/112866461896640.xml&coll=1)