Online Dating Courts Trouble
Finding love in cyberspace is not easy, and now some frustrated online daters say they were victims of fraud by two top internet matchmaking services and have taken their complaints to court. a unit of IAC/Interactive
Match.com, is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.
The company said it doesn’t comment on pending litigation. But Match spokeswoman Kristin Kelly said the company “absolutely does not” employ people to go on dates with subscribers or to send members misleading e-mails professing romantic interest.
The company has about 15m members worldwide and 250 staff, she said. In a separate suit, Yahoo’s personals service is accused of posting profiles of fictitious potential dating partners on its Web site to make it look as though many more singles subscribe to the service than actually do.
Yahoo spokeswoman Rochelle Adams said the company had no comment. The suits, which seek class-action status, came as growth in the online dating industry has slowed, although web matchmaking remains a big business. US consumers spent $245.2m on online personals and dating services in H1 of ‘05, up 7.6% from a year earlier, according to the Online Publishers Association. That’s slow compared with several years ago.
Competition among online dating services is fierce, with sites offering features like compatibility surveys to match up people with similar temperaments and outlooks. The Match lawsuit was filed earlier this month in US District Court in Los Angeles by Matthew Evans, who contends he went out with a woman he met through the site who turned out to be nothing more than “date bait” working for the company.
(info from Reuters)